How Zyn Revived Philip Morris
Once strapped to a ticking time bomb, the nicotine distributor has found its new cash cow
Philip Morris has had a firm grasp on the tobacco industry for quite some time. But with consumers choosing healthier options, the company has relied on America for just a small percentage of its overall sales.
That is until it acquired a product that has taken the US by storm.
Tobacco consumption is down in America to its lowest levels since the 1960s. Society is trading in its cigarettes for vapes, or quitting the addiction altogether.
This has forced Philip Morris, leading cigarette producer in the world, to get creative. While it has always done well in the Americas, other continents are way bigger customers.
Then came Zyn, Philip Morris’s greatest business move yet.
Recapturing the Americas
Philip Morris purchased Zyn in 2022. Zyn produces flavored nicotine pouches that require no chewing or spitting. Consumers…
